Today I saw a television ad for Bud Light which promoted the beer as having "Drinkability".
Is this something to brag about? Drinkability? Basically, they want viewers to understand that their beverage is suitable and/or safe for drinking. This highlights the fact that Bud Light has a product feature shared with everything on the beverage isle. Is this an example of under-promise and over-perform?
Anheuser-Busch ads have long been the benchmark to which other companies could only aspire to achieve. Even AB must know this spot is a dog (no pun intended). They don't show the ad on their site, despite the slogan inclusion in the web address.
You Tube: Bud Light Ad - http://www.youtube.com/watch?v=2GjLsSjgAcU
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