60th Wedding Anniversary - Keith & Maxine Driscoll

My parent are celebrating their 60th wedding anniversary on Tuesday.

I just thought you should know...

Pie

I like it.

Carlton Draught Beer ad - Huge simple & effective

It may only have the drinkability of Bud Light, but Carlton Draught has an effective ad.

http://www.youtube.com/watch?v=eH3GH7Pn_eA

The ad is a big production which leverages a clever idea with just a hint of sarcasm. I really like this ad!

What am I 15 years old???

OK, I started blogging as a homework assignment of Dr. Kambara in his Marketing class at California Lutheran University. Although I'm 46 years old, I survived the experience. Do I stop there? Quit while I'm behind?? Nope, I join Facebook.

If a tree falls in the woods... it will be on Facebook. Within two weeks of joining Facebook, I was tracked down by business colleagues from Europe, a girl from college and a whole bunch of MN family members (yeah ya betcha).

My wife and oldest son have also joined and are loving it. Sure we've all heard of Facebook, but it's HUGE!

An old-guy states the obvious on a blog. News at 11:00.

Which has more good stuff... MAX or Plus??

Simply stated, I am the Nostradamus of Diet Soda. In a previous blog, I speculated that Coke could answer Diet Pepsi MAX with the youthful reply of Max Plus 1. Legal must have prevented Coke from using the term "MAX".

When MAX is not enough... plus. If there is a god in heaven, Pepsi will answer with Diet Pepsi Infinity any day now.

http://www.dietcoke.com/products.jsp

Click the link above to find out more about this 12 oz. Flintstones vitamin.

Bud Light: Drinkability??? Really??

Today I saw a television ad for Bud Light which promoted the beer as having "Drinkability".

Is this something to brag about? Drinkability? Basically, they want viewers to understand that their beverage is suitable and/or safe for drinking. This highlights the fact that Bud Light has a product feature shared with everything on the beverage isle. Is this an example of under-promise and over-perform?

Anheuser-Busch ads have long been the benchmark to which other companies could only aspire to achieve. Even AB must know this spot is a dog (no pun intended). They don't show the ad on their site, despite the slogan inclusion in the web address.

http://budlightdrinkability.com/index.html

You Tube: Bud Light Ad - http://www.youtube.com/watch?v=2GjLsSjgAcU

MAX is now BIGGER than ever!!!

I'm not sure if I'm onto something or on something, but if I'm on something it's ginseng and caffeine.

As I had alluded in my first posting, Pepsi is trading on our need to get the most possible out of a product, especially a caffeinated one. I suspected that Diet Pepsi Max has done some research on what will move the bottles and cans off the shelf. Based on the recent re-branding of DPM, it's clear that "diet" doesn't sell, because it's so small now that reading glasses are required just to see the word. Even the rising popularity of the Pepsi name isn't enough to drive sales for this product. Nope, it you want to sell product, you need to trade on the "MAX". Check out the pictures of the old and new design. Compare the can designs (above) which one do you think is the new design? I know... subtle like a freight train.

What could be better than MAX??

I just turned 46 years old. I work at least 60 hours a week, enrolled back into college after 24 years, coach my kids youth sports and now blog in my "spare" time.

How? Diet Pepsi MAX

http://www.youtube.com/watch?v=tRUlgukKkOU



I owe it all to SuperBowl Marketing. Diet Pepsi MAX is a gateway beverage to transition the timid into the energy drink sector. What could be more widely accepted than a diet cola??? Now, let's just add a little more caffeine, a pinch of ginseng and a fun ad during the SuperBowl.... Touchdown Pepsi!!



Now that I'm addicted, I need everyone to ask for it at your friendly neighborhood beverage retailer. Imagine if we had to settle for something less than MAX! Oh my God... what if Coke comes out with MAX +1 and Pepsi answers with MAX infinity????



I wonder if I could swing a second job?